If WWE wants a product that the general population doesn’t shut off within five minutes, here’s what they need to start embracing:
Storylines and feuds that make you wanna see more (creates suspense, fear, intrigue)
Signature quirks in the ring (taunts, interesting moves, sitting up out of nowhere, Ambrose’s recovery, Cesaro’s big swing)
Matches with something on the line (a belt, a significant item on a pole [it works])
Technical wrestling skills and microphone skills (can only go so far without a story)
A signature chant
A creative entrance
Put the best technical wrestler in the world against the most creative and captivating performer in the world, and the majority of people will want to watch the latter. Putting this guy against this guy isn’t going to revive the form of entertainment we all love. It’s way deeper than that and it doesn’t require disobeying the PG rating. The argument that it’s PG and they can’t be entertaining is the biggest cop-out argument, so if you’re saying it, stop. And if you’re suggesting that something that I have not listed will work, you can likely also re-evaluate. This is 17 years of studying psychology of a wrestling fan-base more than it has being a fan of the characters.